Carson&Bear® Announces “Bear’s Life Promise” in Honor of Beloved Canine Co-Founder

AUSTIN, Texas, November 26, 2024 –(BUSINESS WIRE)–Carson&Bear™, a company dedicated to improving the lives of dogs through nutrition, today announced “Bear’s Life Promise,” a new initiative inspired by the recent passing of their beloved canine co-founder, Bear.

Bear, a gentle Great Pyrenees, joined the company’s founder, Scott Steinford, as a rescue in 2015. He quickly became an integral part of the family and a source of inspiration for the company’s mission to help dogs live their best lives. Bear came to the Steinford family with health challenges as a rescue dog, yet he lived nearly 11 years old and beyond his life expectancy.

“Bear’s Life Promise” reflects the Carson&Bear™ unwavering commitment to providing dogs with the highest quality nutrition and promoting their overall well-being. Like all dog lovers, the company wants to see canines live longer, healthier, happier lives. To make that happen, “Bear’s Life Promise” encompasses providing nutritional support proven to extend a dog’s life and giving owners the tools to make the best choices for their furry friends.

This commitment is evident in the company’s offerings, including:

  1. Nutritional support: Products formulated with ingredients backed by peer-reviewed research and clinical trials focused on extending a dog’s lifespan.
  2. TailScore® App: This app allows dog owners to make informed decisions about their dogs’ health and nutrition.

“Bear’s senior years were made easier and more fulfilling by having just two years on our Dog Wellness Program. He was an inspiration, and in his honor, we are making this important work Bear’s Life Promise,” said Bridgette Chambers, CEO of 2B Associates, the parent company of Carson&Bear™. “We are committed to helping extend and improve the life of everyone’s canine companion. Bear spent his final days at the family ranch, enjoying everything he loved. His memory will forever be etched in the company’s heart and in the promise Carson&Bear™ makes to every dog we serve.”